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AI in Recruiting: From Job Ad to Onboarding
AI in recruiting saves time on ads, correspondence and onboarding. Where it helps, where the AI Act sets limits, with a worked example.
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Articles on AI tools, automation, SEO and AI search: what we have used ourselves, how we went about it and what came out of it — with sources, and without promises we cannot back up.
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AI Tools
AI Policy for Employees: Contents and Structure
An AI policy governs tools, data and sign-off in a few pages. Structure, a traffic-light model and what the rollout really costs.
SEO & AI Search
Google Business Profile: The SME Optimisation Guide
The Google Business Profile is the most valuable free channel for local businesses. Which fields count, what Google forbids, with a worked example.
AI Tools
AI Agents in Business: What Actually Works Today
AI agents plan their own steps and operate tools. What holds up in mid-sized companies, what does not, with a comparison table and a worked example.
Marketing
ChatGPT Ads: What They Mean for SMEs Now
ChatGPT has shown ads in Germany since 24 August 2026. What that means for small and mid-sized companies, with a channel comparison and a worked example.
AI Tools
AI Knowledge Base: Make Company Knowledge Findable
How RAG works, four routes compared, what building it costs and why knowledge base projects fail in mid-sized companies.
Marketing
Labelling AI Content: Duties and Usage Rights
What Article 50 of the EU AI Act has required since August 2026, who owns AI text and images, and what a labelling process looks like.
SEO & AI Search
Controlling AI Crawlers: robots.txt, Not llms.txt
Which AI bots are out there in 2026, what robots.txt really controls, why llms.txt does not help and what a wrong disallow costs.
Automation
Automating Invoice Processing: AI, OCR, E-Invoicing
Formats, German e-invoicing deadlines, three implementation routes compared and a worked example with 1,800 documents a year.
AI Tools
AI Meeting Notes: Tools and Prices Compared
Which AI tools take meeting minutes, what they cost in 2026, the legal rules on recording, and when the switch pays for itself.
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