An automated workflow costs €900 to €5,000 with us, ongoing SEO work €390 to €1,290 a month, an AI workshop €890 to €3,500. All prices excluding VAT, all ranges depending on company size and effort. Below are the prices for all five services, next to the published prices of other providers — and the cases where we advise against it.

€90per hour

Median hourly rate for software and web development

That is the benchmark if you buy the work by the hour. Across all fields the average is €103 per hour.

Source: Freelancer-Kompass 2026, around 5,400 respondents

€3,745median

published entry price in the market

From six providers with public pricing. The spread runs from €300 to €18,000 — this market is anything but uniform.

Source: our own survey, August 2026

€900entry

our lowest price for a complete workflow

Applies to sole traders with clean source data and one or two systems involved. Not a teaser price but the bottom end of a real range.

Source: our price list on this page

€20 – 100per month

typical tool costs on top

Licences for the tools involved, passed through unchanged. n8n Cloud starts at €20, Make at €9, Zapier at around 20 US dollars a month.

Source: providers’ pricing pages, August 2026

Prices by service

Five services, five tabs. Every figure is a range rather than an open-ended “from” — and under each one you can see how it compares to the published prices of other providers.

Automating workflows

One bounded process currently done by hand: capturing invoices, sorting enquiries, generating quotes, confirming appointments.

most common entry

One workflow

depending on company size

€900 – 5,000

one-off, excl. VAT

€900 – 2,000 for sole traders
€1,500 – 3,500 for teams up to ten
€2,500 – 5,000 for ten people and up

Several workflows

a whole chain instead of separate parts

€3,500 – 18,000

one-off, excl. VAT

€3,500 – 8,000 for two to four workflows
€8,000 – 18,000 from five workflows, with training
The groundwork only happens once

Upfront analysis

when it is unclear what comes first

€390

one-off, credited back

Prioritised assessment, in writing
Effort and expected benefit per workflow
Full amount credited if you go ahead

Market position: across six providers in German-speaking countries with public pricing, the median entry price is €3,745. Ours starts at €900 — with a stated ceiling instead of an open “from”.

Free first conversation What exactly happens

Choosing and introducing AI tools

Which tool for which task, what it costs, what data protection requires — and how the team actually ends up using it.

most common entry

Tool selection

a written comparison instead of a hunch

€690 – 1,900

one-off, excl. VAT

Three to five tools compared, against your actual task
Annual cost, data protection assessment, cost of leaving again
Rollout plan with an order of steps

Team onboarding

remote or on site in Berlin

€890 – 3,500

per session, excl. VAT

€890 – 1,900 half day, up to ten people
€1,900 – 3,500 full day or several groups
Using your real cases, not made-up examples

Support afterwards

optional, cancellable monthly

€149 – 390

per month, excl. VAT

A fixed slot for questions from the team
Two to six hours of changes a month
A review when a vendor changes its terms

Market position: six providers with published AI workshop prices have a median of €1,740 for their cheapest team format; published day rates run from €1,800 to €4,500. The German consultants’ association BDU reports an average of €1,300 per day for consulting overall (fee study 2025).

Free first conversation How we assess tools

Getting found — on Google and in AI answers

Two things that belong together: classic search optimisation, and whether AI systems are able to cite you at all.

Visibility analysis

the honest starting point

€390 – 890

one-off, excl. VAT

Technology, content, findability for AI systems
A prioritised list instead of a 60-page report
Free beforehand: our visibility check

our recommendation

Getting the basics right

once properly instead of a little every month

€1,200 – 3,900

one-off, excl. VAT

Technology, structure, structured data
The pages that actually bring enquiries
Handover with instructions — you can continue without us

Ongoing work

only worthwhile once the basics are in place

€390 – 1,290

per month, excl. VAT

Content, measurement, adjustments
A monthly report you can actually read
Cancellable monthly, no minimum term

Market position: nine providers in German-speaking countries with published monthly SEO packages have a median of €750 (range €249 – 1,980). Several charge an additional €790 – 1,490 setup fee, one ties you in for twelve months. We work without a minimum term.

Free first conversation What we mean by AI search

Marketing that fits the business

No channel fireworks. First the question of where your customers actually look, then something solid in exactly that place.

start here

Foundations

set up properly once

€900 – 2,900

one-off, excl. VAT

Positioning and messaging, in writing
Templates your team can use themselves
A plan for three months rather than three years

Ongoing work

depending on channels and volume

€390 – 1,490

per month, excl. VAT

Editorial plan, copy, images, publishing
One short coordination call a month
Cancellable monthly

Ad budget

no markup, no commission

passed through unchanged

Your account, your invoice, your data
We only suggest a budget once something works organically
We take no percentage of your ad spend

Market position: five German-speaking providers with published monthly packages for marketing and social media have a median of €750 (range €369 – 1,390), often with a one-off setup around €1,890. There is no methodologically documented price survey for this field — we say so rather than inventing one.

Free first conversation How we approach marketing

Running and looking after it

Optional. Everything keeps running after handover without us — you hold the accounts and the documentation.

Basic

no hour allowance

€49

per month, excl. VAT

Monitoring around the clock
Alerts when something fails
Fixing faults in our solution

our recommendation

Standard

up to 2 hours a month

€149

per month, excl. VAT

Everything in Basic
Changes during day-to-day use
Priority response

Extended

up to 6 hours a month

€390

per month, excl. VAT

Everything in Standard
Further development of several workflows
Quarterly review

Market position: five providers with published maintenance retainers have a median of €150 a month; pure software maintenance starts at €25, running automations goes up to €999. Our tiers state the hours included — most do not.

Free first conversation What running it means with us

Websites and web platforms

A single page for the business around the corner, or a system with user accounts, roles and interfaces. Everything else we build sits in between.

entry point for small businesses

One-pager

one page with everything that matters on it

from €300

one-off, incl. VAT (€252 excl. VAT)

Services, contact, directions, opening hours
Legal notice, privacy policy and cookie notice set up
Built for the phone first, not adapted afterwards

Company website

several pages, structure, content

on request

A page structure both search engines and people understand
Editing: you maintain content yourself, without asking us
Second language, blog, forms, appointment booking as needed

Platforms & systems

when a website turns into an application

on request

User accounts, roles and permissions
Shop, portal, booking, customer area
Interfaces to inventory systems, CRM and accounting

Market position: nine German providers with a publicly stated fixed price for a one-pager range from €329 to €1,600, with a median of €890 — some quoted excluding VAT, some including it. Our entry price sits below that because a one-pager here is a proven template filled with your content, not custom development. Anything beyond that we quote by effort rather than from a catalogue: “on request” is more honest than a number we would have to walk back in conversation.

Free first conversation What exactly we build

Why there are numbers here at all

Most providers in this field write “individually, based on effort” and leave you with that. It is comfortable for the provider and useless for you: you want to know whether you are looking in the right ballpark before you book a call.

So we went and looked at who in German-speaking countries publishes a price at all. The result is sobering: of the providers we found in August 2026, only a handful state a concrete figure — and the spread of those figures runs from a three-digit entry price to six figures for custom software. A market without price tags is not a sign of complexity but of convenience.

So we quote ranges. They are neither an offer nor a guarantee — what your project costs is put in writing after the first conversation. But they tell you honestly where we operate. If your budget is well below this, we both save an appointment.

The market comparison for automation

Where our ranges sit in the market

Six providers in German-speaking countries that publish an entry price for process automation — alongside our two ranges. Scale up to €20,000 excluding VAT.

AXR-Systems · one workflow €900 – 5,000 depending on company size

AXR-Systems · several workflows €3,500 – 18,000 two to more than five workflows

Provider A from €300 entry price, open-ended

Provider B from €1,990 entry price, open-ended

Provider C €2,490 – 4,990 stated range

Provider D from €5,000 entry price, open-ended

Provider E from €7,000 entry price, open-ended

Provider F €18,000 – 120,000 custom software, range extends beyond the scale

Figures as a table

Prices in euros, excluding VAT. As of August 2026
Row	Figure	Type of figure
AXR-Systems · one workflow	€900 – 5,000	depending on company size
AXR-Systems · several workflows	€3,500 – 18,000	two to more than five workflows
Provider A	from €300	entry price, open-ended
Provider B	from €1,990	entry price, open-ended
Provider C	€2,490 – 4,990	stated range
Provider D	from €5,000	entry price, open-ended
Provider E	from €7,000	entry price, open-ended
Provider F	€18,000 – 120,000	custom software, range extends beyond the scale
Median of the six entry prices	€3,745	calculated from rows A to F

Method: our own survey. Included is every provider in German-speaking countries that states a concrete price for process automation on its website — six of them. Without naming, because prices change and a named comparison would only be fair with continuous verification. As of August 2026

Three things stand out in this picture, and all three matter more for your decision than the headline price:

Almost every figure is open-ended. “From €1,990” means the entry point is known and the ceiling is not. That is where the risk of a follow-up invoice sits — not in the entry price.
The median is €3,745. Anyone having a single workflow automated today typically lands there. Our range for one workflow starts at €900 and ends at €5,000 — a considerably lower entry point, and with a stated ceiling.
The spread is enormous. Between the cheapest and the most expensive entry price lies a factor of sixty. That is not a difference in quality but in what is being sold under the same word: a ready-made template, a chain of existing tools, or a piece of custom software.

One more figure for orientation: the median hourly rate for software and web development is €90 according to the Freelancer-Kompass 2026, with an average of €103 across all fields. A workflow at €1,500 therefore corresponds to roughly seventeen hours of work at the market rate. If someone offers you the same scope for €300, that is three hours — do the arithmetic on what can be built in three hours.

The market comparison for websites

What others charge for the same thing

So you can put our figure in context: we looked up eighteen German providers that state their price publicly on their website.

One-pager

one page, everything that matters on it

Other providers €890 nine providers, €329 to €1,600

AXR-Systems €300 incl. VAT, fixed price

Company website

five to twenty pages

Other providers €2,899 nine providers, €1,339 to €8,000

AXR-Systems by effort in writing before we start

Shop, portal, platform

when the site becomes a system

Other providers no figure stated hardly anyone names a price

AXR-Systems by effort in stages, step by step

Look up all eighteen prices

Published fixed prices of German providers, without naming them. As of August 2026
Size	The nine prices	Middle price
One-pager, 1 – 5 pages	€329 · €699 · €759 · €760 · €890 · €890 · €990 · €1,500 · €1,600	€890
Company website, 5 – 15 pages	€1,339 · €1,520 · €1,690 · €2,480 · €2,899 · €3,500 · €3,900 · €4,900 · €8,000	€2,899
Shop, portal, platform	only three providers state a fixed price at all; the remaining figures scatter by a factor of twenty

“Middle price” means: half the providers are more expensive, half are cheaper. Included is every German provider that states a concrete fixed price on its website — not the usual “market overviews” in agency blogs, because they state neither method nor sample and contradict each other by a factor of three. One provider quotes including VAT, the rest excluding it. As of August 2026

An order of magnitude lies between the two sizes, not a surcharge. A one-pager costs €890 on average, a company website €2,899. Treating them as the same thing means comparing two different projects.
Our entry price sits below all nine. That works because a one-pager here is not a bespoke project: a proven template, your content, the legal pages set up, the accounts in your name. Anything above that we quote by effort and show how it adds up.
For shops and platforms hardly anyone names a price. Only three of the providers checked do so at all, and the remaining figures scatter by a factor of twenty. Forming an average from that would be an invention — which is why it says “by effort” there rather than a number.

What is in the standard scope at which size — fourteen features across all four tiers — is set out on the service page Websites & web platforms. You can also measure this site’s loading time yourself there.

What the price does not include

Licence and running costs for the tools involved are passed through unchanged, with no markup. For small setups they typically come to €20–100 a month — n8n Cloud starts at €20 a month, Make at €9, Zapier at around 20 US dollars. If a project can do without a subscription, we say so.

Also not included: licences for your own software, changes a third party has to make to their system, and legal review. We are not a law firm — where a data protection impact assessment or legal advice is needed, we say so rather than billing for it.

What pushes the price up

Typical surcharge per factor

Surcharge on the base price when the point applies. These are exactly the factors the calculator above uses — values from our own projects, not a measurement.

Software without an interface +20 – 50 % Has to be connected the long way round — and is the most likely thing to break later.
Grown, unclean data +15 – 35 % Tidying up regularly costs more than the automating itself.
Many exceptions +15 – 35 % Three exceptions are a different project from thirty.
Each additional program +15 – 30 % Per connection: permissions, test cases, error handling.
Personal data +12 % Processing agreements, retention periods, logs — feasible, but work.
Approvals and roles +10 % “Only once someone has looked at it” is a component in its own right.

Ask about these points with every quote you obtain. Most price lists stay silent on them — and that is exactly where the follow-up invoice comes from.

These six points are not extras we invent; they are the reason one workflow costs €900 and another €5,000. So when you compare several quotes, do not compare the prices — compare the answers to these six questions.

From when does it pay for itself?

Cost against time saved, over 24 months

Two lines: what the solution costs, and what the time saved is worth. The crossing point is the day it starts paying off. Every slider can be set to your own case.

Time saved per week5 hrs Cost of that hour€45 One-off setup€2,500

5 hours a week at €45 per hour is €10,125 a year. Against €2,500 setup and €49 a month, the break-even point is reached after 3.1 months.

Value of time saved Cost of the solution break-even

Three worked examples

Calculated with 45 working weeks a year and €49 a month for support. Amounts excluding VAT.
Case	Time per week	Hourly cost	Value per year	Setup	Pays off after
Small workflowCapturing invoices, sole trader	2 hrs	€35	€3,150	€1,200	5.6 months
Typical workflowSorting and pre-answering enquiries, small team	5 hrs	€45	€10,125	€2,500	3.1 months
Several workflowsEnquiry to invoice, ten people and up	12 hrs	€55	€29,700	€8,000	3.3 months

The calculation values time saved at your own hourly cost and assumes that time is actually put to other use. Where that does not hold, the benefit is smaller — we would rather say so beforehand.

When it does not pay off

Automation pays off for processes that recur frequently, follow clear rules and visibly cost time today. If one of those three is missing, the effort usually exceeds the gain.

A task that comes up twice a month and takes ten minutes costs you four hours a year. Valued at €45 that is €180 — against €1,500 to set up, it never amortises. A tidy template is the better answer there. If we reach that conclusion, we say so, even though it costs us the work. Whether your case adds up is something you can estimate yourself in two minutes with the ROI calculator.

We also advise against it when the process is currently changing. Automating something that will look different in three months means paying for it twice. Settle it first, then automate.

Seven questions to ask any provider

Including us. The answers say more about the eventual price than any figure on a home page:

What happens if one of my programs has no interface? Anyone without a clear answer has not checked the case.
Who owns the accounts after handover? The only right answer is: you do.
What does running it cost per month — including every tool? Ask for the total, not the fee.
How many hours of changes are included in support? “Included” with no number is not a commitment.
What counts as a fault and what as a new requirement? That line decides every invoice after acceptance.
What happens when a vendor changes their interface? It happens. The question is who notices and who pays.
Can you name a case where you advised against it? Anyone who cannot has never advised against anything.

Accounts in your name Every account and licence is yours. We build nothing that stops working without us.
30 days of fault fixing Faults in our solution are fixed free of charge for 30 days after acceptance.
Fixed price before we start After the first conversation you get a price with a described scope. What is not in it is not invoiced.
Servers in Germany Our own platforms run at Hetzner in Germany, with a data processing agreement in place.
A “no” is included If your case does not add up, we say so — even though it costs us the project.
All verifiable We show no invented testimonials but three platforms of our own, running in public.

Frequently asked questions about our prices

Are these fixed prices?

The ranges are not — your quote is. After the first conversation and, if needed, the upfront analysis, you get a fixed price with a clearly described scope. Anything not in it is not quietly invoiced.

Why is the entry price lower than elsewhere?

Because we are a small operation with no sales team, no office floor and no layers in between. The effort is the same, the markup on top is smaller. Where we are not the right fit — very large projects, public tenders, corporate structures — we say so.

Do I pay in advance?

For projects up to €2,000, on acceptance. Above that, in two parts: on commissioning and on acceptance. Support is billed monthly and can be cancelled at any time.

What happens if something breaks after handover?

Faults in our solution are fixed free of charge for 30 days after acceptance. After that, either under the support agreement or by effort. If a vendor changes their interface, that is not a fault in our solution — but we tell you in advance where that risk sits.

Can the solution be run without you?

Yes. All accounts are in your name and the solution is handed over documented. We do not build anything that stops working without us.

How long does a project take?

A single workflow typically takes two to four weeks from commissioning to acceptance, most of which is coordination and testing rather than building. Several workflows are planned in stages, so the first relief does not have to wait for the end of the project.

Does this pay off for sole traders too?

Often yes, because there the time saved comes straight off your own working hours. In our experience the threshold sits at around two hours a week: below that a tidy template is the better answer, above it an automation usually pays for itself within the first year. The calculator above shows the point for your own figures.

Why don’t you name the providers you compare?

Because prices change. A named comparison would only be fair if we checked it continuously and tracked every change. The figures themselves are taken unchanged from the providers’ public pages — the survey is verifiable, and nobody is exposed.

You know which workflow is stuck

Then you do not need an analysis, you need a quote. Describe the workflow in three sentences; we clear up the rest in a call.

Free first conversation

You do not know yet

Ten questions, an immediate result, no e-mail address needed: the AI check shows which workflow would pay off first for you.

Take the free AI check

Median hourly rate for software and web development

published entry price in the market

our lowest price for a complete workflow

typical tool costs on top

Prices by service

Automating workflows

One workflow

Several workflows

Upfront analysis

Choosing and introducing AI tools

Tool selection

Team onboarding

Support afterwards

Getting found — on Google and in AI answers

Visibility analysis

Getting the basics right

Ongoing work

Marketing that fits the business

Foundations

Ongoing work

Ad budget

Running and looking after it

Basic

Standard

Extended

Websites and web platforms

One-pager

Company website

Platforms & systems

Why there are numbers here at all

The market comparison for automation

Where our ranges sit in the market

The market comparison for websites

What others charge for the same thing

One-pager

Company website

Shop, portal, platform

What would it cost in your case?

Price estimate from your answers

What that is made of

What the price does not include

What pushes the price up

Typical surcharge per factor

From when does it pay for itself?

Cost against time saved, over 24 months

When it does not pay off

Seven questions to ask any provider

Frequently asked questions about our prices

You know which workflow is stuck

You do not know yet

Ready to really put AI to work?