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SEO & AI search (GEO/AEO)

Get found — in Google and in AI answers. We make your website visible where your customers search today.

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The challenge

The problem

Search no longer happens only on Google: more and more people ask ChatGPT, Perplexity or the AI overview directly — and get a finished answer without ever clicking a website. Whoever is not there becomes invisible, no matter how good the offer is.

Our approach

Our solution

We optimise your content for both worlds: classic search engines and AI answer systems (GEO/AEO). We structure your pages to be machine-readable, answer your audience’s real questions and build the signals AI systems cite. So you get found — in the ranking and in the AI answer.

Free instant check

How visible is your website – in Google and in AI?

Enter a domain, start the analysis: we check more than 40 signals for classic search and AI answers (GEO/AEO) — from structured data through AI crawler access to loading time and legal texts. Within seconds you get an honest report with prioritised starting points.

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SEO & AI search (GEO/AEO) explained clearly

In short: Classic SEO makes sure you are found on Google. GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) make sure AI systems such as ChatGPT, Perplexity and Google’s AI overviews understand and cite your content. We combine both.

What is the difference between SEO, GEO and AEO?

SEO optimises for positions in classic search results. AEO prepares content so it is served as a direct answer. GEO ensures generative AI draws on your brand as a source. In practice the measures overlap — cleanly structured, trustworthy content wins everywhere.

Why this matters now

A growing share of searches no longer ends with a click on ten blue links but with an AI answer. Whoever is not present there loses visibility — regardless of Google ranking. Early, clean optimisation creates a real head start.

How we work

Topic and question research: what does your audience really ask?
Answer-first structure: clear definitions, concise paragraphs, sensible headings
Structured data (Schema.org) for FAQs, products and articles
Technical SEO: speed, mobile-friendliness, clean markup
Trust signals that search and AI systems read as quality

What you gain

In the end what counts is not the ranking itself, but that the right people find you — and trust you. Good visibility brings visitors who already have a concrete question or intent; those enquiries are more valuable than mere reach because they are closer to a decision. And because search and AI optimisation works sustainably, every page you build keeps paying into your visibility over time — unlike ads, which stop the moment the budget ends.

What AI systems treat as trustworthy

AI answer systems favour sources that are clear, consistent and verifiable: unambiguous definitions, clean structure, up-to-date content and traceable facts. We bring out exactly these signals — not with tricks but with genuine content quality that also serves your readers.

SEO and AI search: one effort, two channels

The good thing about clean optimisation is that it pays off twice. A clearly structured, well-answered page ranks better on Google and is also more likely to be cited in AI answers. Instead of running two separate projects, we build content that works in both worlds — efficient and future-proof.

Not sure this fits you? The free AI check gives a first assessment in two minutes — or talk to us directly.

You become visible on Google and in AI answers, attract relevant rather than random enquiries and build a lead that is hard to catch up with. Marketing and AI tools work hand in hand here. Start with the free AI check.

What good visibility depends on

Relevant content that answers real questions
A clean technical base and fast load time
Structured data (schema) for search and AI systems
Clear headings and a logical page structure
A trustworthy, clearly attributable source
Sensible internal linking
Current, well-maintained content
Flawless on mobile

Two ways to be found

We optimise for both worlds — so you are visible wherever your customers ask.

Classic search

Google & Bing

Strong positions for your search terms
Clicks straight to your website
Compelling titles & snippets
Local visibility in your area

AI search · GEO/AEO

ChatGPT, Perplexity & AI overview

Citations and mentions in AI answers
Structured, citable content
Recognised as a trustworthy source
Answers to your audience’s real questions

Who it is for

Right for your size

For freelancers & small teams

Get visible without burning ad budget
Content that answers your customers’ real questions
Quick wins first, fast to implement
Clear reports instead of a metrics jumble
Also suited to local search and niches

For companies & enterprise

Scalable content and topic strategy
Technical SEO for large site structures
Structured data and schema across the whole domain
Alignment with brand, PR and editorial
Monitoring of rankings and AI citations in reporting

How it works

The process

Analysis & opportunities

We check visibility, technology and competition and find the topics with the biggest potential.

Structure & technology

Clean site structure, load time and structured data — the basis for search and AI systems to understand you.

Content & answers

We create content that answers your audience’s real questions — clearly structured and citable.

Measure & expand

We track rankings and AI mentions and expand what shows impact.

What you gain

Results & benefits

Better positions for your most important search terms
Mentions and citations in AI answers (ChatGPT, Perplexity & co.)
More qualified visitors without ongoing ad costs
Content that builds trust and answers questions
A technically clean, fast-loading website
Traceable visibility instead of flying blind

FAQ

Frequently asked questions

What are GEO and AEO?

GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) mean optimising for AI answer systems like ChatGPT, Perplexity or Google’s AI overview. Unlike classic SEO it is not only about rankings but about AI systems understanding your content, rating it trustworthy and citing it in their answers.

Is classic SEO dead now?

No. Google is still the most important source of visitors, and many AI systems draw on the same index. Good classic SEO — clean technology, relevant content, clear structure — is the foundation AI visibility builds on. We optimise both together, not against each other.

How do I get into ChatGPT answers?

By answering your audience’s questions clearly and completely, structuring your content to be machine-readable (headings, FAQ, structured data) and being seen as a credible source. AI systems prefer content that is precise, current and clearly attributable to a source — exactly what we build.

How long until SEO works?

First improvements on technical topics and niche terms are often visible within a few weeks. For more competitive terms it usually takes three to six months, because search engines build trust over time. We deliberately start with quick wins so you see early results.

Do you guarantee position 1 on Google?

Seriously, no fixed position can be guaranteed — anyone promising that should not earn your trust. We guarantee clean, sustainable work within the search engines’ guidelines and transparent reports. The goal is stable visibility that does not collapse with the next update.

Does my industry even need this?

If your customers search online for solutions — and almost all do today — then yes. In niches and for local offers competition is often lower, so visibility pays off especially fast. As a first step we honestly assess how big the potential is in your case.

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