Websites & web platforms — from one page to a whole system

On a business-card site somebody reads something and reaches for the phone. On a platform somebody signs in, is granted permissions, sees their own data and triggers processes that also land in your other systems. Between those two ends lies not a price tier but a different kind of project — which is why we never start with technology but with the question of what should actually happen on this site.

The four tiers side by side

The difference is not the number of pages but what happens on them. Pick the tier closest to your own task.

one page plus the legal pages

One-pager

For businesses that mainly want to be called: trades, practices, firms, sole traders. Everything on one page — what you do, for whom, where you are, how to reach you. No menu anyone can get lost in.

Services, contact, directions, opening hours
Legal notice, privacy policy and cookie notice set up
Built for the phone first, not adapted afterwards
A Google Search Console entry so you can see what happens

Ready in: a few days after we receive your content
Price: from €300 incl. VAT

roughly five to twenty pages

Company website

As soon as you have more than one offering, each of them needs its own page — otherwise they compete against each other in search. Plus a structure both people and search engines understand, and an editing setup you can work with yourself.

One page per service instead of one catch-all page
Editing: you change text yourself, without learning HTML
A second language with separate content rather than machine translation
Blog, forms, appointment booking — whatever you actually need

Ready in: weeks — usually because of text and images, not the technology
Price: by effort, in writing beforehand

catalogue, payment, appointments, returns

Shop & booking

From here on it is a process question more than a design one: payment methods, tax rates, right of withdrawal, availability, confirmations, returns. The look is quickly done — the rules behind it are the work.

Catalogue, basket, payment and invoice
Appointment booking with availability, buffers and reminders
Handover to accounting and inventory, without retyping
Accessibility to WCAG 2.1 AA where the German accessibility act applies

Ready in: depending on scope, planned in stages
Price: by effort, in stages

accounts, roles, interfaces, custom reports

Platforms & systems

Users sign in, see different things depending on their role and trigger processes that land in your other systems. Different questions decide success here: who may do what? What happens on simultaneous edits? What if the other side stops answering for two hours?

User accounts, roles and permissions, protected areas
Customer portals with their own data, documents and reports
Interfaces to inventory systems, CRM, ERP and accounting
Logging and a plan for when the other side fails

Ready in: in stages with their own sign-offs
Price: by effort, stage by stage

Build a site so that you “have one” and you get a site that does nothing. Build it so the phone rings three times a week and you build differently — shorter paths, plainer language, the phone number at the point where somebody makes up their mind. And whoever builds a portal designs roles and permissions first, and screens only afterwards.

What is added at which size

The most common question in a first conversation is not “what does it cost” but “is that already included”. So here it is in full — fourteen features, four tiers, no asterisks.

Fourteen features, four tiers

The same fourteen questions for all four tiers. “Possible” means: feasible, but not in the standard scope — it then costs effort and is stated in the quote.

included possible not part of this size

Feature	One-pager	Company website	Shop & booking	Platforms & systems
Number of pages	one	5 – 20	depends on the catalogue	unlimited
Legal pages set up	included	included	included	included
Built for the phone first	included	included	included	included
Form forwarded to you	included	included	included	included
Custom design instead of a template	not part of this size	included	included	included
Maintain content yourself	possible	included	included	included
Second language, kept separate	not part of this size	possible	possible	included
Blog and articles	not part of this size	possible	possible	possible
Appointment booking	not part of this size	possible	included	included
Online shop and payment	not part of this size	not part of this size	included	included
User accounts, roles and permissions	not part of this size	not part of this size	possible	included
Interfaces to CRM, ERP, accounting	not part of this size	not part of this size	possible	included
Custom reports in the backend	not part of this size	not part of this size	possible	included
Accessibility to WCAG 2.1 AA	possible	possible	included	included

The table describes the standard scope of each size, not the technical limit. Almost everything can also be built one tier down — the question is whether it is worth the effort. That is exactly what we clarify before quoting.

Almost everyone has a site. That is exactly the problem.

Digital presence in the German trades, 2025

Share of trade businesses in Germany — surveyed by Bitkom Research in 2025 among 504 companies with at least one employee, by telephone, weighted against the Federal Statistical Office's trade census.

run their own website

are listed in online directories

are active on social networks

So the question is almost never whether a site exists. It is whether that site does anything. If yours brings in enquiries, loads quickly and can be maintained, you do not need us — and we will tell you so.

Source: Bitkom Research, study report “Digitalisierung des Handwerks”, 2025. Sample n = 504, surveyed in calendar weeks 23 to 29 of 2025.

How to tell your site is costing you money

Visitors have to zoom in on a phone to hit the phone number — even though most visitors arrive from exactly there.
You cannot change a single sentence yourself without paying someone or asking a favour.
The site takes noticeably long before anything is visible at all.
The legal notice still shows the old address, the privacy policy a service you no longer use.
You do not know where your site is hosted, who owns the access and who last updated it.
You would rather send a prospect a PDF than point them to your own site.

If two or more of these sound familiar, the site is already costing you more than a new one would — only in enquiries that never arrive rather than in invoices.

What websites cost — and why we name only one figure

One figure stands firm on this page: a one-pager starts at €300 incl. VAT (€252 excl. VAT). That is not bait but the honest price for a contained, well-practised piece of work — we set up a proven template, adapt colours and logo, fill in your content, put the legal pages in place and hand over the accounts.

For anything above that we name no catalogue price. Not out of secrecy, but because a company website with eight subpages and a portal with user accounts have nothing in common except the browser. Just how far published prices scatter even within one size is what a look at the market shows:

What others charge for the same thing

So you can put our figure in context: we looked up eighteen German providers that state their price publicly on their website.

One-pager

one page, everything that matters on it

Other providers €890 nine providers, €329 to €1,600

AXR-Systems €300 incl. VAT, fixed price

Company website

five to twenty pages

Other providers €2,899 nine providers, €1,339 to €8,000

AXR-Systems by effort in writing before we start

Shop, portal, platform

when the site becomes a system

Other providers no figure stated hardly anyone names a price

AXR-Systems by effort in stages, step by step

Look up all eighteen prices

Published fixed prices of German providers, without naming them. As of August 2026
Size	The nine prices	Middle price
One-pager, 1 – 5 pages	€329 · €699 · €759 · €760 · €890 · €890 · €990 · €1,500 · €1,600	€890
Company website, 5 – 15 pages	€1,339 · €1,520 · €1,690 · €2,480 · €2,899 · €3,500 · €3,900 · €4,900 · €8,000	€2,899
Shop, portal, platform	only three providers state a fixed price at all; the remaining figures scatter by a factor of twenty

“Middle price” means: half the providers are more expensive, half are cheaper. Included is every German provider that states a concrete fixed price on its website — not the usual “market overviews” in agency blogs, because they state neither method nor sample and contradict each other by a factor of three. One provider quotes including VAT, the rest excluding it. As of August 2026

Hosting and domain are third-party costs and run in your name, not ours. Typical order of magnitude with the large German providers: single-digit to low double-digit euro amounts a month, plus roughly €10 to €20 a year for the domain. We earn nothing on that and add nothing to it.

Technology that does not tie you to us

The most unpleasant property of many websites is not how they look but how they are locked in: the site runs in a closed builder only its maker can operate, and when you move, all that survives is the text to copy out. We deliberately build differently.

A widespread foundation rather than a special solution. Usually WordPress, because it lets you hire every second provider worldwide the day you no longer want us. For larger systems we choose the technology to suit the task and put the reasoning in writing.
The accounts are yours. Domain, hosting, analytics and search console accounts run in your name. We get an account you can revoke at any time.
Handover with instructions. At the end there is short, understandable documentation: where everything sits, how to change content, what to do when something jams. No knowledge stays only in our heads.
Fast because we build in little. No fonts from third-party servers, no galleries carrying six JavaScript libraries, no videos loading in the background. Speed is mostly a question of what you leave out.

Anyone can claim that. Go and measure it.

The last point can be checked without taking our word for it — on exactly the page you are reading. This page is ours, it sits on our server, and it has not been prepared for a test.

Check us against this very page

These four figures are not a claim from some old project. Your browser is measuring them right now on exactly the page you are reading — and shows them to you alone. Nothing is transmitted to us.

—

Largest element visible

The moment the main content is there. Google rates under 2.5 seconds as good.

—

Data transferred

Everything together: HTML, styles, scripts, fonts and images of this page.

—

Requests to the server

Every file is its own request. Fewer files means faster, especially on mobile networks.

—

Third-party servers involved

Every third-party server sees your IP address. We load fonts and scripts from our own server.

Measured via your browser's performance interface. The values also depend on your device and connection — on an old phone with no signal every page looks bad, even a good one. So they say something about how the page is built, not about your line. The thresholds for the largest element (2.5 and 4.0 seconds) are the official Core Web Vitals limits.

Legal work is part of the job, not an afterthought

Legal notice, privacy policy and a cookie notice that actually matches what the site loads: we set that up rather than handing it back to you as homework. We describe accurately and in technical terms what happens on your site — the legal assessment in any individual case stays with your legal advisers, and we tell you plainly where that line runs.

The most frequent question concerns the German Accessibility Strengthening Act (BFSG), in force since 28 June 2025. The short version: it covers products and services in electronic commerce aimed at consumers — shops, booking systems and comparable offerings where a contract is concluded online. Purely informational sites without a sales or booking function are, on the prevailing view, not covered, and for services there is an exemption for micro-enterprises with fewer than ten employees and less than two million euros in annual turnover. Whether it applies to you is something we clarify before quoting — and if it does, we build to WCAG 2.1 level AA.

Independently of that we build with low barriers even where there is no obligation: sufficient contrast, keyboard operability, labels on form fields, alternative text on images. In implementation that costs almost nothing and helps anyone looking at a phone in sunlight.

Being found is a separate piece of work

A new site does not rank well simply because it is new. What we deliver with it is the foundation: readable addresses, clean titles and descriptions, a structure with a real hierarchy, structured data for search engines and AI answer systems, a sitemap, short loading times and a Google Search Console entry so you can see for yourself what is happening.

What the foundation does not replace is content and time. Anyone who wants to get to the front in a contested field needs articles that genuinely answer a question, and patience over months. That is then our SEO & AI search service and no longer part of building the site. We tell you beforehand which of the two situations you are in.

You can measure without the cookie-banner circus: there are analytics that work without personal data and therefore need no consent. We set them up on request — and explain the difference between a number that means something and one that merely looks good.

When a website turns into an application

Beyond a certain size the project stops being a design project. As soon as people sign in, are allowed to see different things and data flows into other systems, different questions decide success or failure: who may do what? What happens when two people change the same thing at once? How do orders reach accounting without somebody retyping them? What happens when the other system’s interface stops answering for two hours?

Customer areas and portals. Signed-in users see their contracts, documents, appointments or reports — different things depending on their role.
Shops with real processes. Not just a basket, but stock reconciliation, shipping rules, invoices and the handover to accounting.
Booking and scheduling. Availability, buffers, cancellations, reminders — and the question of which calendar tells the truth.
Interfaces. Connections to inventory systems, CRM, ERP or accounting, with logging and a plan for the case where the other side fails.
Multilingualism that holds up. Not machine-translated text but separate content per language with correct language references — the way this site is built.

We plan projects like these in stages with their own sign-offs. After each stage you see something usable rather than a progress report, and after each stage you can decide differently. That is less comfortable for us and considerably safer for you.

How working together actually goes

It starts with a conversation, not a questionnaire. We want to know who calls you, why, and what those people need to know beforehand. The size of the project follows almost by itself — and sometimes what follows is that a one-pager is enough although more was asked for.

After that you get a written quote with scope, price and date. For anything above the one-pager we quote by effort and set out how that effort adds up. A catalogue price for a platform would be a number we would have to walk back in the first conversation — which is why it says “on request” there rather than an invented range.

What comes afterwards is voluntary. You can maintain the site yourself; you have everything you need for it. If you want, we take over running it, updates and changes in day-to-day use — that is our managed service and not a condition of working together.

Who it is for

Right for your size

For freelancers & small teams

One-pager from €300 incl. VAT, ready in days rather than months
Everything that matters on one page: services, directions, hours, phone number
You supply text and images, we put them into shape
The legal side is set up, not handed back as homework
No tie to us: the site runs on technology anyone can operate

For companies & enterprise

Multilingual sites with separate content instead of machine translation
User accounts, roles and protected areas
Interfaces to inventory systems, CRM, ERP and accounting
Projects in stages with their own sign-offs rather than one date at the end
Accessibility to WCAG 2.1 AA wherever it is required

How it works

The process

A conversation, not a questionnaire

Who calls you, why, and what do those people need to know beforehand? The size of the project follows from that — sometimes smaller than what was asked for.

A quote with scope and date

In writing, with price, delivery date and what is expressly not included. Above the one-pager we quote by effort and show how it adds up.

Structure and design

First the question of which pages are needed at all, then how it looks. You see the design before anything is built.

Build and content

We implement, put your text and images into shape and set up legal notice, privacy policy and cookie notice to match what the site actually loads.

Handover with instructions

Accounts in your name, short understandable documentation and a walkthrough. From here on you can continue without us.

What you gain

Results & benefits

A site that works on a phone first — that is where most visitors come from
Content you can change yourself, without asking anyone
Legal notice, privacy policy and cookie notice matching what the site really loads
Short loading times, because we build in little rather than optimising a lot afterwards
A clean foundation for search engines and AI answer systems
Accounts, domain and hosting in your name — no migration that starts from zero

FAQ

Frequently asked questions

What does a website cost with you?

A one-pager starts at €300 incl. VAT (€252 excl. VAT) — one page with your content on a proven template, ready in a few days. Anything beyond that we quote by effort and name the price only after a conversation, because a company site with eight subpages and a portal with user accounts have nothing in common except the browser.

Why is the one-pager so cheap?

Because it is not a bespoke project. We set up a proven template, adapt colours and logo, fill in your content and put the legal pages in place. That work is contained and well practised. Nine German providers with a publicly stated fixed one-pager price range from €329 to €1,600, with a median of €890 — we sit below that because for this scope we do not have to invent anything.

Does the site really belong to me afterwards?

Yes. Domain, hosting and all accounts run in your name, not ours. We get an account you can revoke at any time. At the end there is documentation another provider could work from.

Can I change the text myself?

Yes, without learning HTML. You get an account and a walkthrough. On larger sites we set up editing so the layout cannot be taken apart by accident.

Do I need an accessible site?

It depends on what happens on the site. The German Accessibility Strengthening Act has applied since 28 June 2025 to products and services in electronic commerce aimed at consumers — shops, booking systems and comparable offerings. Purely informational sites are, on the prevailing view, not covered, and for services there is an exemption for micro-enterprises under ten employees and under two million euros in annual turnover. Whether it applies to you we clarify before quoting; the binding assessment in an individual case belongs with your legal advisers.

How long does it take?

A one-pager is finished a few days after we receive your content. A company site takes weeks, usually less because of the technology than because of the text and images. Platforms we plan in stages with their own sign-offs, so you see something usable after each one.

Will my site then be at the top of Google?

Not simply because it is new. We deliver the foundation: clean structure, titles, structured data, sitemap, short loading times, Search Console entry. Visibility in a contested field needs content and months on top of that — that is our SEO & AI search service and not part of building the site. We tell you beforehand which of the two situations you are in.

What does running it cost?

Hosting and domain are third-party costs in your name, usually single-digit to low double-digit euro amounts a month plus roughly €10 to €20 a year for the domain. We add nothing to that. Support from us is voluntary and starts at €49 a month.

Can you take over my existing site?

Often yes. We first look at what it runs on and how it is built. Sometimes the honest answer is that rebuilding is cheaper than cleaning up — and then we say so, even though taking it over would be the more comfortable business for us.

Do you build shops and portals too?

Yes. From the point where people sign in, are granted permissions and data flows into other systems, it is no longer a design project but software development. We plan work like that in stages and do not name a catalogue price for it.

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