Automation
AI in the Skilled Trades: What Actually Pays Off
Only four percent of trade businesses use AI. Four use cases that pay back quickly, with figures, costs and a worked example.
Blog
Knowledge that moves you forward
Articles on AI tools, automation, SEO and AI search: what we have used ourselves, how we went about it and what came out of it — with sources, and without promises we cannot back up.
AI Tools
What Does AI Cost a Company? Budgets for SMEs
Licence prices, rollout effort, support and public funding: a sourced cost calculation for small and mid-sized companies.
SEO & AI Search
Measuring AI Traffic: Visitors from ChatGPT and Co.
Which AI search visits you really see in GA4 and Search Console, where the limits are, and how to close the gap sensibly.
Automation
n8n, Make or Zapier? A 2026 Comparison for SMEs
Billing model, pricing, EU data location and self-hosting: n8n, Make and Zapier compared for small and mid-sized companies.
AI Tools
EU AI Act 2026: What SMEs Actually Have to Do Now
The Digital Omnibus delays the EU AI Act high-risk rules. What small and mid-sized companies still have to do from August 2026.
SEO & AI Search
Getting found in Google and AI search as an SME
Short answer: Small and medium-sized enterprises get found in Google and AI search when they answer their audience’s real questions clearly, maintain local signals such as…
Automation
Automating quotes: four steps to automated quoting
Short answer: Quotes can be automated in four steps: standardise templates and text blocks, insert customer and line-item data automatically, handle approval and dispatch through clear…
Marketing
AI in customer service: faster replies without the robot feel
Short answer: Faster replies without the robotic feel are possible when automation only handles the cases it can manage reliably, answers in your own language and…
AI Tools
Working with AI under the GDPR: a practical guide
Short answer: Working with AI in line with the GDPR succeeds in everyday practice when you know which data flows where, process only what is necessary…
AI Tools
How to Roll Out ChatGPT in Your Company: The Practical Guide
How to roll out ChatGPT in your company: plans and costs 2026, GDPR building blocks, high-impact use cases and a 5-step plan for a safe team…
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